In the hotshot business, your location determines a lot of how you will operate. It is important to pick the right location from the start that way you will not have to deal with the hassle and cost of moving an existing business. When choosing the right location, it is important to consider these five things.
Consider who your customers are and how important their proximity to your location is. In the trucking business, you want to avoid deadheading as much as possible, and the best way to do that is to have customers near you. Take a look at the community and surrounding areas. If your customer base is local, does a sufficient percentage of that population match your customer profile to support your business?
Research to see if there are any competitors in the area. This is not always a bad thing. The existing business may have a different clientele than you, or they have different equipment than you. Regardless, it does not hurt to know what competition is there in the area before you start your business.
It goes without saying that you will be driving countless miles in the hotshot business. Think about how close your business is to the major highways you will be traveling. You don’t want to drive a long distance to get your loads. This will help avoid deadheading and unnecessary use of effort, time, money, and gas.
Find out if any ordinances or zoning restrictions could affect your business in any way. Check for the specific location you are considering as well as neighboring properties and businesses.
5.) Utilities and Additional Costs
Rent composes the major portion of your ongoing facilities expense, but consider extras such as utilities. They are included in some leases but not in others. If they are not included, ask the utility company for a summary of the previous year’s usage and billing for the site. This will give you a rough estimate of how much you will be spending.
How did you find the right location for you and your business? Let us know in the comments below.